Monday, May 5, 2008

New major press release sent out

Hi folks,

We've just sent out our second major press release. I have pasted the contents below.
I have some interesting interviews lined up for the next couple of posts.
Stay TUN3D!
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TUN3R Launches City Dials for Internet Radio; Introduces Profit-Sharing for Webcasters
TUN3R Responds to Royalty Rate Increases

Toronto, ON – May 6, 2008 – Internet radio aggregator TUN3R today unveiled major changes to its service
and business model, in a bid to break the “willing buyer / willing seller” logjam that is forcing some popular
webcasters to shutter their service.

Listeners visiting TUN3R.com will now be able to visit any one of the ten new “City Dials”. Each City Dial
displays a tiled mosaic of all Webcasting AM/FM stations for the given city. Stations are ordered as they
would be on a traditional AM/FM tuner. The cities featured are: Toronto; New York City; Nashville; London;
Paris; Glasgow; Stuttgart; Rome; Seoul; and Buenos Aires. Each City Dial can be accessed via a dedicated
web address (e.g. nyc.tun3r.com, london.tun3r.com, paris.tun3r.com). For some cities, all AM/FM stations
are available as streams. Additionally, over 350 Internet stations are featured adjacent to the local AM/FM
stations. For the first time, listeners will be able to seamlessly browse between terrestrial and Internet radio.

For the Internet portion of the City Dials, TUN3R provides links to up to 30 stations for each of the 29
genres. TUN3R has found that listeners prefer to casually flip between stations instead of searching by
keyword. TUN3R’s genre-based organization allows listeners to quickly find a song or program playing that
satisfies their mood.

“When the stations are properly organized and presented, DJ-mixed web radio provides far greater
satisfaction and enjoyment than any of the custom radio services we have evaluated,” said Neil Hepburn,
TUN3R’s co-founder and general manager of marketing. “Listeners enjoy the very act of flipping around
stations, browsing the various music genres, talk, sports and news as their moods change. TUN3R acts as a
‘meta-DJ’, mixing the very best stations to match most moods and personalities.”

Listeners can browse stations in Discovery Mode, or in Live Mode. Discovery Mode is TUN3R’s traditional
means of tuning, and is analogous to an old-fashioned radio. Discovery Mode is ideal for finding new
stations, and allows listeners to rapidly flip among audio samples taken recently from the stations’ Webcast.
Conversely, Live Mode is ideal for flipping between the live streams of a listener’s favourite stations. Both
modes allow listeners to discover stations through the artist/song track search feature, or station homepage
search feature. Listeners can easily navigate back to their favourite stations by saving them as a Dial Preset.
Because each station tile is an image, stations are instantly recognizable regardless of language or literacy.

Currently, all City Dials feature the same 350 Internet stations. Over time, the mix of Internet stations will be
localized to accommodate regional tastes and preferences, and to comply with national content regulations.
Webcasters will then have the opportunity to create regional versions of their streams to support targeted
local advertising.

Profit-sharing for webcasters

For webcasters, TUN3R is proposing a new subscription profit-sharing program. Designed to address the
difficulty individual Internet radio stations face in obtaining paid subscribers, this business model allows
listeners to subscribe to all 2,000+ TUN3R-listed stations via a single subscription. TUN3R will manage
these subscriptions and allocate the fees to the stations that are providing the content based on actual peruser
listenership. Any Webcaster that participates in the Profit-Sharing Program will have these variable
costs covered through subscription revenues, and will earn additional revenue per Internet-based listener.
Stations may participate in the Subscription Profit-Sharing Program without offering exclusivity. As TUN3R’s
overall subscriber base increases, TUN3R will increase the margins it pays out to Webcasters, in order to
further strengthen goal congruence.

“We have relationships with dozens of DJs, producers, and station owners from all over the world,” said
Hepburn. “We are committed to preserving their independence and creative control. Our consumer
subscription model embraces that principle and rewards the talented DJs and producers that make Internet
radio such an exciting domain.”

TUN3R will build out its Internet radio subscriber network infrastructure by developing software on existing
wireless devices, consoles and set-top-boxes, and through strategic partnerships that will further distribute
premium Webcaster content and provide a range of billing options. In particular, TUN3R will design a
custom application for the Apple iPhone and iPod Touch.

About TUN3R

TUN3R is an early-stage partnership between founders Peter Gray and Neil Hepburn. TUN3R
launched in July 2007. Since its launch, TUN3R has had over 250,000 visitors from over 200
countries, all through word-of-mouth. TUN3R is owned by Conalgo Incorporated. Conalgo was
established in 2002, and is based out of Toronto, ON.

TUN3R would like to acknowledge the following individuals for their assistance in assembling the City Dials:
S├ębastien PETIT; Alex Hood; Victoria Bemibre; Paolo; Samuel Hilsheimer; and Jinsuk Shim;

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Media Contact:
Neil Hepburn
Co-Founder and GM of Marketing for TUN3R.com

(416) 315-5514
neil@tun3r.com

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